Mercedes-Benz CLA

To mark the introduction of its new four-door Coupé, the CLA, Mercedes-Benz is launching a promotional campaign under the slogan “Untamed. The new CLA”, which will run on all relevant communication channels. The new vehicle, with its internationally unique aerodynamic design, is thus breaking free of the constraints of convention to become the leader of the road-going pack. Along with classic advertising measures such as print ads and TV spots, the CLA campaign will feature an online special aimed at stimulating the creativity of participants. Marketing activities will concentrate first and foremost on the unconventional, self-assured and sporty image of the vehicle. The Mercedes-Benz CLA will be available from authorised dealers from April 13, 2013.

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Alan Stevenson-Galvin (Skii)
Racing games is where my love for cars started. Always wanting to play more and more realistic games until I was allowed to get behind the wheel. Combine this with my love for technology and that has made me who I am today. I love to see my two passions combining and see what technologies are being used in the latest cars.


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