This is the story of over 100 years of Audi innovation. The story of doing things that have never been done before. And doing them until they’re perfect. From the very first Audi ever built, to the Audi 100, to quattro® all-wheel drive, ASF® space frame technology, the iconic TT, motorsport and beyond. It’s the story of doing the impossible, and it still holds true today. The inspiring words that help tell this story are from the poem, “It Couldn’t be Done” written by the late poet Edgar Albert Guest.

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