Jaguar’s Project 7 concept will make a dynamic debut at the 2013 Goodwood Festival of Speed on 12th July. Project 7 is a brand new design study based on Jaguar’s acclaimed F-TYPE – its all-new, two-seater, convertible sports car. Powered by a 550PS version of Jaguar’s 5.0-litre Supercharged V8 engine, Project 7 can hit 60mph in 4.1 seconds, and a limited top speed of 186mph. This short film shows Project 7 complete its final shakedown run before Goodwood.

Project 7’s name acknowledges Jaguar’s winning of Le Mans seven times between 1951-1990 — a record for a British manufacturer — and its blue paintwork is reminiscent of the victorious Jaguar D-types of 1956/1957. If you look carefully, you may even see a D-type in the film…

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It started at a young age with bedroom posters, the Countach of course. This slowly grew into a super car die-cast model collection, fifty five 1:18 models at the last count. At which point it had almost taken full control, the incurable Mad Car Disease ran deep though my veins all the way to the bone. And things for my loved ones just got worse as the cars where now being bought at 1:1 scale, after a BMW, HSV, and couple of Audi's, the disease reached my brain, pushing me over the edge and down the rabbits hole into the world of the bedroom poster.

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