The name Jeff Zwart resonates with loyal Porsche 911 enthusiasts on a personal level. If you’re not familiar with his name, you’ve certainly been enjoying his work, because Jeff has been one of the key creative minds behind Porsche’s advertising campaigns for over 20 years. He has filmed and photographed everything from motorsports to the latest production models, coffee table books, posters, and art pieces.

He began his love affair with the 911 as a teenager learning to drive in his Father’s early Porsche 901. Today he’s known for setting and breaking records racing 911s through the clouds at Pikes Peak. He refers to the 911 as “…a car that ups your game.”

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It started at a young age with bedroom posters, the Countach of course. This slowly grew into a super car die-cast model collection, fifty five 1:18 models at the last count. At which point it had almost taken full control, the incurable Mad Car Disease ran deep though my veins all the way to the bone. And things for my loved ones just got worse as the cars where now being bought at 1:1 scale, after a BMW, HSV, and couple of Audi's, the disease reached my brain, pushing me over the edge and down the rabbits hole into the world of the bedroom poster.

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