Ferrari are planning to build Europe’s latest attraction, Ferrari Land. The resort theme park will be built in Barcelona, Spain in the large Port Aventura amusement park. Covering 75,000 square feet Ferrari hope to attract fans from around the world to access some of the Italian firm’s history while also providing a selection of new and exciting attractions. In addition they will also construct a 250 room five-star Ferrari hotel.
This project is to follow in the footstep of Ferrari World in Dubai, something that seemed suitable for its location. Its a big risk by Ferrari, It could be a huge success or it could start to cheapen the luxury brand. But one thing I cant help but wonder is why inst it being built in Italy?