WARNING: Content maybe disturbing to others.
DOE Road Safety Anti Speeding 2014
The aim of the one-minute advert is the fact that 28 children (the same number as an average classroom) have been killed as a result of speeding in Northern Irish roads since 2000. The background music is the classic Guns and Roses song accompanied by a intense scene where a driver is speeding along a road before his car flips and lands on a group of children enjoying a picnic in a park. A very forceful message about speeding and the consequences.
I’ve seen a few FB pages taking the mick out of this – “worst anti-speeding ad ever” etc.
Personally, as a parent, I found it terrifying.
Wow, powerful ad.
The ad was banned about a week after it was first aired. Probably because it’s immensely horrible in just about every measurable way.
In your face is good I think, too many people don’t realise how much damage a car can do until its too late.
Wasn’t as shocked as I expected to be I understand what they’re trying to get across. I can also see though, why people are taking the piss, lets be honest, what’s the probability of your average Astra, travelling at that speed, on a slight bend, suddenly snap oversteering? Let alone barrel rolling through a hedge and flattening some kids. Message on point, execution, maybe not so much. In your face is what’s needed though.