WARNING: Content maybe disturbing to others.

DOE Road Safety Anti Speeding 2014

The aim of the one-minute advert is the fact that 28 children (the same number as an average classroom) have been killed as a result of speeding in Northern Irish roads since 2000. The background music is the classic Guns and Roses song accompanied by a intense scene where a driver is speeding along a road before his car flips and lands on a group of children enjoying a picnic in a park. A very forceful message about speeding and the consequences.


  1. Wasn’t as shocked as I expected to be I understand what they’re trying to get across. I can also see though, why people are taking the piss, lets be honest, what’s the probability of your average Astra, travelling at that speed, on a slight bend, suddenly snap oversteering? Let alone barrel rolling through a hedge and flattening some kids. Message on point, execution, maybe not so much. In your face is what’s needed though.


Please enter your comment!
Please enter your name here


This site uses Akismet to reduce spam. Learn how your comment data is processed.