We’re very excited to announce the start of our partnership with ItsWhiteNoise. We’ll be working together with the team at ItsWhiteNoise in the future by providing content for them to share. In doing so we hope we can increase exposure the car culture here in New Zealand.

For those who aren’t aware of ItsWhiteNoise, it’s a social community where “enthusiasts, content generators, influencers, and industry leaders to experience, share, organise, and showcase deep and rich automotive content”. They’re looking out for the little guy, giving exposure to lesser known events, photographers, and aspects of car culture that often gets missed by the mainstream.

ItsWhiteNoise covers everything from The Americas, to Europe, and Asia, so we’re pleased to be providing content for them from New Zealand. ItsWhiteNoise is the place to go if you want to see some awesome automotive photography and see the different car cultures each country has.


I had the pleasure of meeting Elizabeth, founder of ItsWhiteNoise, last year at the Tokyo Auto Salon. She’s one of the nicest people I’ve met and her passion for cars was easy to see. You may have seen photos and videos of Nakai-San building a black RWB 911 dubbed ‘RWB Brooklyn’. That’s Elizabeth’s.

So clearly with someone like that behind the wheel of ItsWhiteNoise and they’re goal of showcasing a variety of automotive content makes them a perfect fit for us here at DriveLife NZ. Exposing New Zealand’s car culture to their massive audience might give people around the world something else to associate with New Zealand apart from The Hobbit, rugby, and throwing sex toys at politicians.

We’ll be doing giveaways and competitions with ItsWhiteNoise in the future so stay tuned for that. If you’re on social media be sure to follow ItsWhiteNoise on their various social media platforms. I’d especially recommend their Snapchat as there’s always something awesome on there.


And be sure to tag your photos with #ItsWhiteNoise.


Snapchat: itswhitenoise

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Ken Saito
Words cannot begin to describe how much I love cars but it's worth a try. Grew up obsessed with them and want to pursue a career writing about them. Anything from small city cars to the most exotic of supercars will catch my attention.


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