DriveLife

Press Release: Lexus UX Concept Introduces Radical Immersive 3-D Driving Experience

A new Lexus compact crossover concept vehicle, the UX Concept, makes its world debut at the 2016

Paris motor show, showcasing Lexus’ vision for a compact SUV of the future. The Lexus UX Concept

represents a new step in the company’s design journey and a redefinition of the driving experience.

The bold UX Concept design embodies imaginative, forward-thinking technologies to provide

occupants with a fully immersive experience. All on-board HMI technology has been designed to offer

progressive customers who live and work in an ever-connected environment an innovative, three-
dimensional driver experience.

The driver’s instrument binnacle houses a transparent globe, floating in the manner of a hologram, in

which a combination of analogue and digital information express a functional yet unexpected user

interface. And the centre console features a prominent, facetted crystal structure within which a

hologram-style display of air-conditioning and infotainment system is clearly visible to both driver and

front passenger.

The latest advanced in-vehicle electrical technologies are also on display in the new UX Concept. It

features electro-chromatic windows, and the door mirrors are replaced by e-mirror camera housings far

slimmer than conventional mirror housing. All switchgear is electrostatic, and housed under transparent

covers.

Finally, the fin motif used on the A pillar is repeated on the dashboard to provide a new audio experience

for the new generation Lexus customer -a demountable sound bar built into the passenger side of the

dashboard.

‘Our brief was to create a new genre of compact crossover; a vehicle that could create something unique

from a customer’s point of view -an innovative, three-dimensional, fully immersive user experience.’

Stephan Rasmussen, Designer at European Design Centre, ED2

*Press Releases are direct from the Manufacturer, and not edited in any way.

Exit mobile version