• McLaren retailers to offer a pure electric McLaren P1TM
  • Central driving position and open roof configuration
  • Rushes from zero to maximum speed in just two seconds
  • … to the tune of Hickory Dickory Dock

McLaren Automotive has already revealed that one of the key strategies of its TRACK 22 business plan is the development of a Pure Electric Vehicle (or EV) to one day sit in its Ultimate Series.  Meanwhile a Pure EV based on today’s McLaren P1™ is now available but only to a limited group of potential customers … those under the age of six.  At least that’s the official guidance.

The diminutive McLaren P1™ differs from its larger brother in two important areas.  Firstly, it has a central driving position, just like the iconic McLaren F1.  Then secondly, the young will be able to experience what adults never could: an open-top McLaren P1™.  Yet cleverly the design still retains McLaren’s signature dihedral doors.  And like every McLaren, its acceleration is startling.  The zero to maximum speed dash takes just two seconds.

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The car surges into life via a one-button stop/start function automatically activating the lights and ‘air-conditioning’ unit. An MP3 player and audio system is standard and helpfully already pre-programmed with every popular nursery rhyme.  It also features a reverse gear in addition to its three speed, forward transmission. Handy if you’ve arrived at the wrong playground.

In a contrast to McLaren’s usual policy of offering limitless colour and trim combinations, this time the choice for the busy six year old is made easy with only one colour on offer: Volcano Yellow.

The Ride On, electric McLaren P1TM is the first officially licensed product from McLaren Automotive to enter this growing market segment and is the most compact car yet to wear the McLaren badge.  Hence customers ideally should be between three and six years old to drive it.  Although young drivers beyond this age group might also fit.

It will be available from the end of October first from selected McLaren Automotive retailers around the world priced at £375.00, followed by recognised global toy retailers.

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*Press Releases are direct from the Manufacturer, and not edited in any way.

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John Galvin (JSG)
It started at a young age with bedroom posters, the Countach of course. This slowly grew into a super car die-cast model collection, fifty five 1:18 models at the last count. At which point it had almost taken full control, the incurable Mad Car Disease ran deep though my veins all the way to the bone. And things for my loved ones just got worse as the cars where now being bought at 1:1 scale, after a BMW, HSV, and couple of Audi's, the disease reached my brain, pushing me over the edge and down the rabbits hole into the world of the bedroom poster.

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