We’ve been a fan of the Impreza here at DriveLife. Priced at $29,990 for an AWD station wagon with Subaru’s Eyesight technology, that includes adaptive cruise control? It has always been a bargain.

When we last tested it in 2017, we gave it a thumbs up and a 3.5 chevron rating.

Now, Subaru’s Impreza has undergone a cosmetic overhaul, with the 2020 model sporting a redesigned front bumper and grille, plus new-design 17” alloy wheels.

The Subaru family’s entry model will continue to deliver the Symmetrical All-Wheel Drive engineering prowess that New Zealand-new Subarus are famous for.

The appearance isn’t the only change, with the new 2020 Impreza also featuring Subaru Intelligent Drive (SI Drive). SI Drive is designed to regulate the key engine functions to offer distinctive driving modes. Intelligent (I) mode is for everyday driving, perfect for suburban and city conditions and optimising fuel economy. Sport (S) mode is for enhanced acceleration and all-round sporty performance, along with highway driving and long-distance cruising for consistent power delivery.

Despite all its enhancements, the Impreza continues to be excellent value for money. It offers a direct injection 2.0 litre Boxer engine, Symmetrical All-Wheel Drive and Subaru’s eight-feature crash avoidance EyeSight technology, for $31,490. So a $1,500 price increase, but still good value.

Subaru of New Zealand’s Managing Director Wallis Dumper says: “Kiwis are looking for different ways to purchase, to suit their lifestyle. Our recent partnership with Heartland Bank not only gives customers flexibility through our Accelerator Programme, which is how we have branded the Guaranteed Future Value finance model, it also enables them to own a New Zealand-new Subaru faster than they may have thought possible in the past. I mean, why buy an import with an unknown history, when you can get into a brand-new Subaru for as little as $70 per week?”

“We believe the Impreza has evolved to be the best value ‘small’ car for Kiwis and has held that status for decades. With its roomy interior, two-litre Boxer engine, coupled with our sure-footed All-Wheel Drive – that delivers power from the wheels that slip to the wheels that grip – it enables people who truly want to drive New Zealand in safety, to enjoy a car that’s as comfortable crossing slippery intersections on rainy days as it is cruising to an adventure destination on open roads. Whether those roads are gravel, tarseal or bitumen covered in snow, the Impreza is designed to handle them all,” Mr Dumper continues.

“There is a lot of competition in the small car class, but you need to be looking at vehicles feature-to-feature, spec-to-spec to discover that Impreza is in a truly best value position, and the new Subaru Accelerator Programme now enables ownership for many more people to enjoy,” Mr Dumper concludes.

With an 8-inch touch screen for infotainment, Bluetooth® handsfree connectivity and Apple CarPlay™ & Android Auto™ functionality, the Impreza also has all the technology you need to keep you connected, no matter where you are going. 

Built on the Subaru Global Platform, the 2020 Impreza is neatly packaged up in a small class car.

The 2020 Subaru Impreza will be on display at Subaru’s upcoming summer events, including the Leadfoot Festival this Waitangi Weekend, and the Round the Bays fun run on March 8th. The new 2020 Impreza is also available at Authorised Subaru Centres for customers to test drive.

For more information about the new 2020 Subaru Impreza visit:  https://www.subaru.co.nz/showroom/impreza

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Fred Alvrez
How on earth to start this? I've been car/bike/truck crazy since I was a teen. Like John, I had the obligatory Countach poster on the wall. I guess I'm more officially into classic and muscle cars than anything else - I currently have a '65 Sunbeam Tiger that left the factory the same day as I left the hospital as a newborn with my mother. How could I not buy that car? In 2016 my wife and I drove across the USA in a brand-new Dodge Challenger, and then shipped it home. You can read more on www.usa2nz.co.nz. We did this again in 2019 in a 1990 Chev Corvette - you can read about that trip on DriveLife. I'm a driving instructor and an Observer for the Institute of Advanced Motorists - trying to do my bit to make our roads safer.


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