Audi has introduces the Audi Concept C – an all-electric two-seat sports car that embodies the brand’s new design philosophy and paves the way for the future, says the company.
The company says that from every angle, the concept car demonstrates radical simplicity – the core of the new Audi design philosophy. The roof concept offers the benefits of a convertible while retaining the essence of a monolithic body style. High-quality materials demonstrate precision in every detail. A minimalist design ensures the interior is free from distractions and solid haptic controls create an intuitive experience.
Greg Leet, General Manager of Audi New Zealand, says, “Audi is taking a bold step towards a reduced and timeless aesthetic that will continue to differentiate the company in times of increased complexities. This new design philosophy is about what makes a car desirable beyond rational experience – we want to inspire desire and create cultural impact.”
Vertical frame forms the centre of the new front, from which the entire structural volume of the vehicle develops. Inspired by the Auto Union Type C (1936) and the third-generation Audi A6 (2004), it has a clear, upright form that conveys presence and identity. It is a progressive interpretation of Audi’s legacy they say, showcasing the Audi rings, and integrates forward-looking technology.
Its proportions result from a central battery layout and the cabin extending far back and sits firmly on the body. An electrically retractable hardtop is used on an Audi roadster for the first time. It is comprised of two roof elements which allow the vehicle to retain a monolithic shape, while also enabling an open-top driving experience. At the rear, clean surfaces and horizontal slats underscore the car’s sporty character.
The Audi Concept C introduces a new light signature featuring four horizontally arranged elements in each headlight and rear light. This design element will define Audi’s visual identity during both day and night, ensuring an unmistakable presence on the road. The exterior of the Audi Concept C is presented in the colour “Titanium.”
“Sophisticated” atmosphere in the interior
The interior features strong architectural surfaces and clear geometric forms. The steering wheel forms the core of the refined tactile experience: its characteristics – the round shape, the sophisticated haptic elements, and the Audi rings made out of real metal in the centre.
Shy tech provides intuitive user experience Technology enables progress. It is always close by, yet never dominant, says Audi. The 10.4-inch foldable centre display provides users with relevant information in an intuitive way and in context – tailored to every situation. Together with the haptic controls on the steering wheel and centre console, the design achieves clarity and precision in user interaction, claims the company.
The trailblazer that forges the future of Audi
Going forward, Audi says it will focus on what matters most: an unmistakable combination of clarity, technicality, intelligence, and emotion. The Audi Concept C marks the beginning of a new design philosophy and thus a defining moment for the four rings. It previews a future production model and will shape models beyond that.
