Anyone who has ever tried to explain the difference between a A model, and A Model S-line and an S model to someone who is not familiar with the Audi range may face palm at the sight of the new S3. Like the A3 its a great looking car, with some great specs, however it visually seems too plain for an Audi S model.
Without me telling you, you may find it hard to pick which car in the below pic is the S3 and which is the A3. 
Existing Audi customers and fans would know the subtle signs to look for, which only highlights my point. An S model Audi should stand out from an A model as much as an RS model does from the S. We should all know right off the bat that the S stands for Sport not Standard. The bottom one is the S3 Sportback
They look the same apart form the wheels, to my eye. You’re right it should look more “pumped up” like the RS models do.
Looks just like the s line kit
http://tinypic.com/r/30saqtd/5 – This is an A3 for comparison.