I would say that 99% of all advertising on earth is aimed at getting you the customer to buy something, but there is that 1%, who don’t need to advertise what they make. And when they do they advertise for the sole purpose of showing you that they are at the top of there game, and Lamborghini is one of those companies. Even for the lucky few who can afford them, they still don’t need advertise anything, because a Lamborghini is a want and nothing more. And after seeing the official launch trailer for the new Lamborghini Huracán……… I want one.
Yeah, but they DO need to advertise because if everyone didn’t want one then the people who can afford a bright orange “look at me” car possibly wouldn’t want it either.
Hayden Johnson