Get your Lotto tickets ready, Koenigsegg is officially coming Down Under. Koenigsegg Automotive AB released a press statement announcing the move Down Under last week, with plans of launching a full service dealership in Australia in conjunction with Prodigy Automotive and Lorbek Luxury Cars. 

The Melbourne dealer – with full backing from the factory – will cater to Australian and New Zealand customers. Koenigsegg says the collaboration with Lorbek was a “natural choice” with Lorbek’s world class facilities, central location, and decades of experience with exotic sports cars. 

Koenigsegg’s first showroom in Oceania will open in June 2018. VIPs will be invited to the event attended by Koenigsegg’s Sales Director, Andreas Petré. A select group of high-end collectors and enthusiasts will also be present. The move comes months after the official opening of the Pagani Showroom at Zagame in Melbourne. 

There’s clearly an increasing demand for these multi-million dollar hypercars in region. Deposits are already being taken for the yet-to-be-revealed replacement for the record-breaking Agera RS. Of course, all 80 units of the limited-run Regera are already spoken for. 

It’ll be interesting to see how these bespoke cars will be priced. The Pagani Huayra Roadster starts from AU$5.5 million, compared to the $2.5 million starting price in the US market. For comparison, a Koenigsegg Agera RS was estimated to start from $1.8 million in the US. Each car is tailor made for each customer’s specifications so prices will vary. 

So now it begs the question, who, when and where will we see the first Koenigsegg in New Zealand? The fast growing exotic car market in Australia and New Zealand are clearly getting noticed by these hypercar companies. 

What sets these smaller boutique manufactures apart is their option of selling their cars in right-hand drive. Unlike the larger supercar manufactures such as McLaren, Ferrari, and Porsche whose hypercars were only sold in left-hand drive. This move has made them popular in other right-hand drive markets such as Hong Kong and Singapore. 

It’ll be an interesting few years ahead. Perhaps all these hypercars and the upcoming batch such as the McLaren Senna, Mercedes-AMG Project One, and Aston Martin Valkyrie could attract more brands and events Down Under. A Pagani Raduno in New Zealand perhaps, or maybe a leg of the Gumball 3000? 

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Ken Saito
Words cannot begin to describe how much I love cars but it's worth a try. Grew up obsessed with them and want to pursue a career writing about them. Anything from small city cars to the most exotic of supercars will catch my attention.


  1. I believed eve there’s a Pagani Huayra, Koenigsegg Agera S ‘Hundra’, McLaren Senna and Two LaFerrari’s and One LaFerrari Aperta


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