Holden Special Vehicles Today announced that its next generation range will be dubbed GEN-F. This next generation will no longer follow the previous series titles (E Series 1, E Series 2, E Series 3), as HSV navigate around possible legal and marketing clashes.

It was obvious, from the beginning, that we were going to have to adjust our approach, because F Series or F1 wasn’t going to work


We had three basic objectives. Firstly, we needed to ensure we referenced our vehicle’s relationship with Holden’s VF. Secondly, we have a new generation vehicle so we wanted to use language that people would find easily relatable. And finally, we wanted it to be simple. GEN-F almost picked itsel


HSV Marketing Tim Jackson


Jackson also indicated some of the rumours surrounding GEN-F were on the mark, but would not confim until the official release date

  • 6.2-litre supercharged V8 (430kW)
  • 6.2-litre V8 (three versions: 317kW, 325kW, 340kW)

There has been plenty of speculation so you can expect that some of it is accurate. I am just not going to reveal what’s accurate today. We will reveal all on May 15, which will be approximately a month before customers will be able to see the vehicles in the showroom.


HSV Marketing Tim Jackson

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John Galvin (JSG)
It started at a young age with bedroom posters, the Countach of course. This slowly grew into a super car die-cast model collection, fifty five 1:18 models at the last count. At which point it had almost taken full control, the incurable Mad Car Disease ran deep though my veins all the way to the bone. And things for my loved ones just got worse as the cars where now being bought at 1:1 scale, after a BMW, HSV, and couple of Audi's, the disease reached my brain, pushing me over the edge and down the rabbits hole into the world of the bedroom poster.


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