Legendary British sports car brand Lotus has appointed Lotus Auckland to open an exclusive retailer in New Zealand.
The move will see Lotus join forces with Giltrap Group, joining other British performance brands in the Giltrap stables, including McLaren, Bentley and Aston Martin.
The new Auckland dealership will undertake all sales, servicing and parts supply for Lotus models in New Zealand. A dedicated showroom is currently under construction, due to be completed and open for business later this year.
Geoff Dowding, Executive Director of Sales and Aftersales at Lotus said “New Zealand is a key market for us as we continue the transformation of the Lotus business and brand. We’re delighted to be working with Giltrap Group. It has a proud history in the automotive world and a genuine passion for motorsport, making it the perfect partner for Lotus Cars.”
Lotus, now owned by Chinese automotive giant, Geely (51%), and Malaysian auto conglomerate, Etika Automotive (49%), are pivoting the company towards a future of electric sports cars and hyper cars. Lotus showcased this direction in 2019, with the introduction of the hyper-nutter Lotus Evija, producing 1973hp.
Fortunately, the opening of the New Zealand store will allow enthusiasts to get their hands on the Final Edition versions of the iconic Lotus Elise and hardcore Lotus Exige, before the models disappear for good.
Shortly after, the Lotus Emira will arrive in showrooms from 2022, marking the final ICE-powered model produced by the brand. The Emira will feature either an AMG sourced turbo-4 cylinder outputting 360hp, or the supercharged Toyota-based 3.5-litre V6 used in the Evora and Exige.
The Elise and Exige Final Edition cars will be on display at Lotus Auckland, 172 Great North Road, Grey Lynn, which is expected to be completed and open for business during Q4 2021.
Hey Lotus, can we have a go? Please?